What You Need to Know about CASL
Created in 2014, CASL applies to all messages sent online viz; e-messages including emails, texts, and messages sent via social media, for individuals and businesses alike.
The legislation came into effect to protect Canadians against online threats, such as phishing, malware, computer viruses, spam, and so on!
If businesses are sending out a CEM, they need to have consent from the recipients beforehand.
As per CASL, CEM is any message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc.
A Big No!
In case of non-compliance, there will be a hefty penalty of up to $10 million. The legislation applies to all countries sending CEMs to individuals or businesses in Canada.
Using emails without permission is strictly forbidden. The CASL also prohibits installing software as well as software updates for already installed software on any device without prior consent.
Thanks to CASL, now there’s no room for manipulative marketing and messages you didn’t give consent to receive.