Problem and Solution
Content distribution is expensive and takes a lot of time. Feeding content to hungry customers isn't easy. Ensuring each customer gets their fair share can sometimes be tricky too. Getting your content in all the right places is a time-consuming nightmare. Still, the internet is becoming more sophisticated and harder by the second, especially when it comes to syndicating relevant content.
So how do you get your content distributed and shared across the web? The internet is evolving at an incredibly rapid pace, so how do you ensure your content reaches more people?
The answer: Content Syndication
What Is Content Syndication
Content syndication, also known as "republishing," is a process by which content is shared across multiple websites. In recent years, content syndication has grown rapidly in popularity within the online publishing industry. It is the practice of sharing content between one site and another in an effort to increase traffic and engagement. It can be used for both internal and external purposes, and it can help you reach a new audience without needing to create new content from scratch.
Aside from being used to increase website traffic, engagement, and revenue, content syndication is a very powerful way to increase your reach and get your message out there. It involves taking content from one site and placing it on another site. This can be done manually or automatically; automated processes usually involve software that enables you to push your existing content onto other websites at a given time of day or week. Manual processes usually involve having someone copy-and-paste your existing articles or blog posts onto other sites manually.