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Content Syndication

Problem and Solution

Content distribution is expensive and takes a lot of time. Feeding content to hungry customers isn't easy. Ensuring each customer gets their fair share can sometimes be tricky too. Getting your content in all the right places is a time-consuming nightmare. Still, the internet is becoming more sophisticated and harder by the second, especially when it comes to syndicating relevant content.
So how do you get your content distributed and shared across the web? The internet is evolving at an incredibly rapid pace, so how do you ensure your content reaches more people?
The answer: Content Syndication

What Is Content Syndication

Content syndication, also known as "republishing," is a process by which content is shared across multiple websites. In recent years, content syndication has grown rapidly in popularity within the online publishing industry. It is the practice of sharing content between one site and another in an effort to increase traffic and engagement. It can be used for both internal and external purposes, and it can help you reach a new audience without needing to create new content from scratch.
Aside from being used to increase website traffic, engagement, and revenue, content syndication is a very powerful way to increase your reach and get your message out there. It involves taking content from one site and placing it on another site. This can be done manually or automatically; automated processes usually involve software that enables you to push your existing content onto other websites at a given time of day or week. Manual processes usually involve having someone copy-and-paste your existing articles or blog posts onto other sites manually.

Our Process

Our Process
  • Content Optimization: We will help you create well-optimized piece of content for syndication. We will write clear headlines using proper keywords, choose images that are both relevant and optimized for search engines, and ensure that the content is easy to read. We will ensure that the content you are publishing is engaging and interesting to your audience.
  • Selecting Syndication Partner: Once we have optimized your content, we will help you select the right partner or network for distribution. We will ensure you're working with a partner who has experience working with businesses like yours and understands what metrics matter most to you, has an audience who will be interested in reading your article, and can help you get more exposure for your content.
  • Content Distribution: After optimizing and selecting a partner, we will syndicate or distribute your content. We will get your content out there so people can find it easily. We will promote links back to your website and also use social media or emails to promote the syndicated content so that more people can know about your business.
  • Performance Measurement: The final process is to monitor the performance of your campaign. We will measure what went right or wrong. We will measure how well your article performed on each platform by measuring metrics such as click-throughs (CTR), conversions (CVR), page visits per day/month. We will track and report real-time data about how many people are viewing your content at any given time.

Content Syndication Statistics

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Why You Should Syndicate Your Content

  • It is an excellent technique to generate and deliver high-quality Marketing Qualified Leads (MQLs).
  • It is an incredible way to distribute your content more widely by making it available on different platforms.
  • It's a great way to increase brand awareness and get more people talking about your brand.
  • It's a good way to keep up with your SEO ranking and ensure that more people see your site in search results.
  • It is a good way to garner valuable backlinks and increase your website authority.
  • It is the best strategy to increase traffic, increase your online presence, and reach your audience better.

Why We Should Help You

Content syndication is the hot new way to get your content in front of more people and DigitalZone is your industry’s hero. We can help your business more effectively execute content syndication by introducing you to the best available b2b digital marketing solutions and resources amidst the ever-changing landscape of online promotions and lead generation activities. With us, you can get content syndication without breaking a sweat. And without having to worry about any mess you leave for others to clean up.
We've syndicated content for clients in industries as diverse as finance, education, healthcare, and agriculture, so you can rest easy knowing that we've got the expertise you need. We'll help you identify industry publications that are relevant to your business' industry and target audience. We'll pitch your syndicated content to those publications and work with them to publish your content on their website. On top of getting published, we'll also manage all of the back-end details, like setting up links to your site and including a disclaimer about sponsored content.
We not only publish on channels with target audiences but also ensure backlinking from a high engagement website which eventually brings home sales and a better SEO ranking. We streamline your content creation and upload it to more than 100 platforms that are hand-picked by professionals. We work with our marketing experts to boost the performance of your website. We choose our trusted syndication partners who can help in expanding your business globally. In short, we give your content wings.
Get started today with our content syndication services and see what they could do for your business!
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